Result Oriented Email Marketing


Increase Your ROI by Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.Here we suggest seven surefire ways to help increase your organization’s email ROI

  • Set your goals , Proactively grow your email list
  • Use triggered emails effectively , Segment your list
  • Focus on deliverability , Optimize for mobile
  • Track and test email performance results to continually boost ROI.

It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database.

Our Email Markting Process

Our comprehensive Email Markting strategy ensures increase in ranking in different search engines.

Discovery

Increasing your marketing ROI (return on investment) happens when you boost your
ROI by increasing your income, decreasing your costs, or both. As long as you have
a positive ROI and earn more than a dollar for every dollar you invest you are in a
positive position and are poised for growth.

The higher your ROI the easier and faster it will be for you to scale your marketing and
sales. The shocking truth is that often ROI is often not even calculated, as the infographic
below about social media marketing ROI reveals.

seo process

Strategy

Email marketing can yield impressive benefits for businesses in any industry because of a few key aspects.

  1. Cost-effective
  2. Increases awareness
  3. Easy to measure
  4. Segment your list
  5. Personalize emails

design process

Campaign

Key point in ROI thinking is to measure your outcomes and connect it to your incremental sales. The main metrics are Incremental sales, Customer Value and Cost per Purchase. In some businesses it is easy to measure for example with a click and buy e-commerce. Some other businesses, it is not that easy. It might take more modeling and analytics.

  1. Measure using groups
  2. On a daily basis
  3. Just clickthroughs is not enough

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Content

One of the biggest advantages of content marketing is its potential return on investment (ROI). Assuming you’ve implemented the strategy effectively, and stick with it for long enough, you should see a higher profit returned from your efforts than you’d see in other
marketing and advertising strategies.

These tactics have a high ROI for the following reasons:

  1. Minimal costs
  2. Long-term durability
  3. Compounding effects

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Reporting

To get the most from your email marketing, you need easy to understand yet powerful insights that are actionable. Most marketers don’t have time to spend their days bogged down in spreadsheets pouring over data searching for an “aha moment.”

In the past, email reporting has been lackluster (mostly reporting vanity metrics like open and click-through rates and not much else) which caused many marketers to focus on basic email metrics like the number of subscribers, opens, and clicks.

seo process